Temporary Retail Displays for Monster
Client: Monster Cable/ WalMart/ Staples
Category: Point of Purchase Display – Corrugate
Monster needed options for a temporary retail display for the holidays but were on a short turn around time. Their brand is known for a number of high quality consumer electronic products, so the goal was to increase awareness across their lesser known product lines. Also challenging was the time of year – all brands are throwing their best ideas into their displays, and this one needed to stand out.
Monster needed the display to maximize brand recognition in their audio, visual and mobile offerings. We started the project by identifying materials that addressed the structural and visual requirements, and offered a few alternative options that allowed for lower pricing, recyclability, and beauty. Next, we addressed the graphic hardware needed to display the graphics and products properly and consistently. Once the materials were set, we designed an instruction sheet and kit packed each graphic set with location-specific hardware to ensure reliable installation. The end result: successful delivery of 3,000+ displays to 1,200+ national Wal-Mart locations in two weeks:
- Double sided, large format lithography on pressure sensitive substrates
- Large format die cutting, scoring and perforation
- Kit packing for oversize sheets to ship economy UPS